Lansing Regional Chamber Webinar Series
The Lansing Regional Chamber of Commerce (LRCC) Webinar Series brings together subject matter experts, prominent business professionals and leaders in their respective fields to discuss various topics related to the COVID-19 pandemic, including the Paycheck Protection Program, healthcare coverage, business sustainability and the CARES Act. The informative webinar series has also been offered at no cost to LRCC members.
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A Trusted Voice, Storytelling for Chambers - ACCE Chamber Innovation Summit 2021
Recorded: July 21, 2021 | 45 minutes
Storytelling is the newest buzzword in the communications world, and chambers have plenty of stories to tell, especially after the year that was 2020. The COVID-19 pandemic disrupted every aspect of daily life and stretched all of us to our limits, personally and professionally. More so, it caused a severe threat to businesses, both small and large. From trying to navigate changing rules and regulations to securing loans and PPE to keeping employees healthy, businesses faced a mountain of unknowns and uncertainty. Ashley Sandborn, director of marketing and communications at the Lansing Regional Chamber of Commerce, will discuss how the organization instilled confidence among community members by being a trusted voice, sharing stories through collaboration across the community. She’ll also talk about lessons learned through COVID in regard to communications strategies.
Lansing Regional Chamber Business Education Series: Best Hiring Practices During Challenging Times
Recorded: May 19, 2021 | 62 minutes
Learn more about best hiring practices during challenging times from Teri Sand, SHRM-CP, PHR, BSP, CRP, business service manager, Capital Area Michigan Works (CAMW)! Sand oversees the four-person business services team at CAMW, which assists about 500 businesses with filling over 1,500 positions. She also customizes recruiting strategies for companies within Clinton, Eaton, and Ingham counties and serves as a resource for businesses in the Lansing region when they are not hiring.
Lansing Regional Chamber Business Education Series: 2021 Fundraising Trends
Recorded: April 1, 2021 | 57 minutes
Rebecca Bahar-Cook, CEO of Capitol Fundraising Associates, will discuss how to maximize the impact of fundraising during COVID-19. Talking points will include: Peer-to-Peer Still Rules; Virtual Events Endure; Great Transfer of Wealth; Recurring Gifts are Golden; and Personalized Donor-centric Communications . The Lansing Regional Chamber Business Education Series is sponsored by Fraser Trebilcock.
Restaurant Roundtable
Recorded: April 1, 2021 | 57 minutes
Rebecca Bahar-Cook, CEO of Capitol Fundraising Associates, will discuss how to maximize the impact of fundraising during COVID-19. Talking points will include: Peer-to-Peer Still Rules; Virtual Events Endure; Great Transfer of Wealth; Recurring Gifts are Golden; and Personalized Donor-centric Communications . The Lansing Regional Chamber Business Education Series is sponsored by Fraser Trebilcock.
Lansing Regional Chamber Business Education Series: Digital Trends in 2021
Recorded: March 17, 2021 | 59 minutes
By now, most of us have heard of and used Google Analytics to track how our websites are performing. However, are you aware of Google Search Console (GSC) Google Search Console, formerly known as Google Webmaster Tools, is another free, critical tool that allows us to monitor how our site is performing in the eyes of Google? Joe Ford, managing partner at Netvantage Marketing, will help participants uncover keyword query opportunities for marketing intelligence and content ideas. Also, Ford will help gain insight into your site’ Core Vitals, and how it performs from a speed and mobility standpoint. The Lansing Regional Chamber Business Education Series is sponsored by Fraser Trebilcock.
Presentation on Gov. Whitmer's FY'22 State Budget Proposal
Recorded: March 11, 2021 | 82 minutes
The Citizens Research Council of Michigan (CRC) will provide an in depth analysis and take questions from attendees on Gov. Whitmer’s FY22 State Budget Proposal. The CRC is a not-for-profit, nonpartisan public policy research organization that studies state & local government in Michigan.
Paycheck Protection Program Round 2
Recorded: Jan. 18, 2021 | 64 minutes
The Lansing Regional Chamber of Commerce (LRCC) is offering a complimentary webinar through the LRCC policy & regulatory education series on the Paycheck Protection Program (PPP) Round 2.
Chamber University - Give Your Team a Tune-Up with Ross Woodstock
Recorded: Dec. 17, 2020 | 35 minutes
Chamber University - How to Survive the Winter, Marketing Ideas Focused on Online Sales with Lisa Ellen Smith
Recorded: Nov. 19, 2020 | 62 minutes
Building an online marketing and sales strategy. Inbound marketing has been around for a decade. Join Lisa Ellen Smith from InVerve Marketing as she breaks down the proven methods of digital marketing using simple software tools and tactics to build a plan for your company to market and grow better. The Chamber University is designed to present affordable educational opportunities to business owners and aims to teach members tangible pieces of information that can be immediately implemented. Hosted by Fraser Trebilcock and Fifth Third Bank.
2020 Virtual Healthcare Forum
Recorded: Nov. 12, 2020 | 67 minutes
The Lansing Regional Chamber’s annual Healthcare Forum features local healthcare leaders as they discuss the future trends and challenges facing the delivery of healthcare. We provide examples of small, mid-size and large businesses that have successfully decreased employee health-related expenses through wellness and health management programs. Sponsored by Blue Cross Blue Shield of Michigan, the Lansing Regional Chamber of Commerce Virtual Healthcare Forum will be held Thursday, November 12 from 11 a.m. to noon. featuring Dr. John Braccio, Ph.D. Dr. Braccio is a fully licensed psychologist for Regional Psychological Services. Dr. Braccio will discuss "Resiliency During the Global Pandemic"
Chamber University - Strategic Marketing: The Right Tools to Gain Traction
Recorded: Oct. 6, 2020 | 58 minutes
Hosted by Fraser Trebilcock and Fifth Third Bank, the upcoming Chamber University will be held virtually on Oct. 6 from 11 a.m. to noon. As businesses turned off their lights and locked their doors, experts immediately began talking about the importance of digital marketing. Many companies that survived, or even thrived during the shutdown, were successful because of their shift in marketing strategy. Now that the lockdown is over, digital marketing is here to stay, which means there is more competition in the digital marketplace than ever before. In this session, Julie Holton of mConnexions will fill your marketing toolbox with the gadgets and tactics you need to minimize wasted effort and maximize your results. Key takeaways will include how to: Build a better marketing strategy to end the year strong. Select the right marketing tech tools and techniques for your business. Drive new leads and create brand awareness through social media and email marketing.
Health and Safety Protocols in the Hospitality Industry
Recorded: July 9, 2020 | 57 minutes
Linda S. Vail, MPA, health officer, Ingham County Health Department; Nike Shoyinka, MD, MPH, medical director; Ingham County Health Department; and Julie Pingston, CDME, CMP, CTA, president and CEO, Greater Lansing Convention and Visitors Bureau. Attendees will learn safety protocols and specific requirements outlined in the hospitality industry based on the current executive orders and the Greater Lansing’s Convention Visitors Bureau Safe Pledge Campaign for Mid-Michigan.
Qualifying for PPP Forgiveness
Recorded: June 25, 2020 | 50 minutes
The Paycheck Protection Program Flexibility Act (PPPFA) was signed into law, providing more flexibility and time to maximize loan forgiveness. Join us to learn how businesses who received PPP funds determine if they qualify to have the loan forgiven or if they’ll have to pay the government back. Thomas J. Shemanski, CPA, principal, CFO Services, Rehmann; and Andrew Rose, CPA, CGMA, principal, Commercial Industry Group, Rehmann, will serve as featured speakers for the event.
No Fault Insurance Reform
Recorded: June 23, 2020 | 72 minutes
The much anticipated Auto Law Reform in Michigan goes into effect on July 2, 2020. Is your company prepared for this monumental law change? The panel discussion will be on the many changes to the law and what it means for your family and business as it pertains to health, business and auto insurance, and overall liability protection. The event will feature several subject matter experts, including Grant Hendrickson, SHRM-CP, benefits consultant, Brogan, Reed, Van Gorder & Associates; Chaz Carrillo, insurance agent, David Chapman Agency; Scott Norman, vice president of business development, Physicians Health Plan; and Steve Sinas, attorney, Sinas Dramis Law Firm.
Commercial HVAC - Improving Indoor Air Quality
Recorded: June 17, 2020 | 49 minutes
Learn about air quality and how a business can make sure their equipment provides and improves air quality (improving ventilation, filtration, and possible added equipment ) during COVID-19. Nick Perakes, Account Manager, Pleune Service Company Nick Perakes has been with Pleune Service Company for 2 years as an account manager in service division. Nick focuses primarily on HVAC preventative maintenance programs for commercial businesses ranging from manufacturing, production, education, and office buildings. Prior to working with Pleune Service Co. Nick Perakes spent 2.5 years as an account manager in the building materials industry.
Proper Cleaning, Sanitization of the Workplace
Recorded: June 16, 2020 | 47 minutes
As part of the Lansing Regional Chamber RELAUNCH Greater Lansing Webinar Series, Tico Duckett, president and CEO of DSquared Facility Management and Duckett Brothers Distributing, Inc.; MacKenzie Clark, wholesale specialist - Michigan, Kimberly-Clark Professional; and Roger Engholm, regional account manager, Warsaw Chemical, will discuss proper cleaning and sanitation of the workplace from 10 to 11 a.m. As people return to work and continue to navigate through the COVID-19 pandemic, it is imperative to know how to clean and disinfect workplaces. Attendees will learn vital and essential steps to take to keep surfaces clean and employees safe and healthy.
PPE & Social Distancing for Your Business
Recorded: June 11, 2020 | 51 minutes
Learn how to implement proper social distancing for your business, contact tracing, proper applications and uses of PPE. Linda S. Vail, MPA, Health Officer, Ingham County Health Department (ICHD) Ms. Vail serves as the Ingham County Health Officer where she provides leadership to the Ingham County Health Department for carrying out its local health department functions; as well as a primary care network of community health centers with Federally Qualified Health Center status. Prior to joining the Ingham County Health Department, Linda served in local government for nearly 12 years in Kalamazoo County where she became the first female health officer in that county in 2007. Before her career in local county government, she spent more than ten years with Pharmacia/The Upjohn Company as a biochemist/molecular biologist, and previously held positions in the Biochemistry Department of Vanderbilt University School of Medicine and the Microbiology Department at the University of Georgia. Linda is a member of the McLaren Greater Lansing Board of Trustees, the National Association of County and City Health Officials (NACCHO) Health Equity and Social Justice Advisory Committee, a board member and past president for the Michigan Association for Local Public Health as well as serving on multiple local boards. Linda’s leadership has been a key component in identifying and building capacity within the communities she has served in an effort to close the gap on disparities in community health outcomes. Since becoming the Health Officer at Ingham County, Linda has endeavored to further ICHD’s leadership role in the work of health equity and social justice in the community including introducing the idea of a Health in all Policies approach for decision making bodies across all sectors. Linda holds a Master’s in Public Administration with a public health concentration from Western Michigan University, and a Bachelor’s degree in Microbiology, magna cum laude, from the University of Georgia.
Chamber University - Outstanding Customer Service: Seize the Moment with the Question Behind the Question
Recorded: June 11, 2020 | 57 minutes
Hosted by Fraser Trebilcock and Fifth Third Bank. "Outstanding Customer Service: Seize the Moment with the Question Behind the Question," features Kevin Jurek, facilitator for the Institute for Professional Excellence at Davenport University, and discusses how success depends on the willingness and ability to ask the right questions. Asking more questions enables organizations and staff members to improve communication, take personal accountability, and learn outstanding customer service principles. Outstanding customer service takes place during moments when someone sees and seizes an opportunity to create an experience that draws the customer back. The ability to offer excellent customer service is founded in asking the question behind the question, “What can I do right now to go above and beyond?” Without questions like that, there won’t be much personal accountability. Without personal responsibility, there won’t be any seizing of moments.
Chamber University - Artificial Intelligence and Chatbots
Recorded: May 14, 2020 | 59 minutes
Hosted by Fraser Trebilcock and Fifth Third Bank. Prabode Weebadde, CEO and co-founder of Venturit, and Daniel Herzog, director of business development, highlight how artificial intelligence (AI) can be incorporated into your business as well as how AI is changing the way small and mid-sized businesses operate.
COVID-19: A Plague on All Our Houses
Recorded: May 11, 2020 | 38 minutes
As part of the LRCC's Key Investor Roundtable Series, Charlie Evans, president and CEO, Federal Reverse Bank of Chicago, provided an economic forecast - current conditions and where the U.S. economy is headed.
Stress and Immunity
Recorded May 8, 2020 | 56 minutes
Chris Johnson, CEO and founder, On Target Living in this engaging, fun, and virtual educational presentation on the power of food. Attendees will learn how to navigate the confusing world of nutrition and develop an eating plan to enjoy and that will make you feel your best!
Selling Remotely in the "New Normal"
Recorded May 7, 2020
As part of the Lansing Regional Chamber Webinar Series, Greg Coyne of Gerry Weinberg & Associates - Sandler Training will discuss ways to grow your business during this uncertain time, add value to your existing client base, and thrive on the other side of our "new normal." 5.7.20
Delivering Support for Michigan's Small Businesses
Recorded May 4, 2020 | 33 minutes
The COVID-19 pandemic has created unprecedented circumstances for Michigan’s small businesses and communities. As Michigan’s largest energy provider, Consumers Energy has a responsibility to help slow the spread of this illness and assist Michigan’s small businesses and communities prosper – now more than ever.
As part of the Lansing Regional Chamber Webinar Series, Roger Curtis, vice president of public affairs, Consumers Energy, will discuss the ways Consumers Energy is helping small businesses and communities weather the COVID-19 crisis.From flexible energy bill payments and payment plans to connections to state and federal funding and support, you’ll come away from this webinar with a list of sources you can tap in energy and beyond – right now – to help your business prosper.
Returning Back to the Workplace During COVID -19
Recorded April 28, 2020 | 63 minutes
Warner, Norcross + Judd attorneys, Ed Bardelli, Amanda Fielder and Steve Palazzolo will address employment litigation after the COVID-19 pandemic. Businesses have faced a myriad of practical and legal employment challenges as they implement measures to prevent the spread of COVID-19. Consequently, over the last few months, employers have been forced to terminate and furlough workers at an alarmingly fast pace. As facilities reopen, employers will make difficult decisions on which employees to bring back to work and how to operate the workplace safely. These decisions will be scrutinized. Going forward, employers will face a rise in employment litigation related to workplace safety, discrimination and wage and hour issues. The panelists will review these areas of potential employment litigation and guide employers on mitigating their risks
Maximize Your PPP Loan
Recorded April 27, 2020 | 72 minutes
Thomas J. Shemanski, CPA, principal of CFO Service at Rehmann, and Andrew Rose, CPA, CGMA, principal of the Commercial Industry Group at Rehmann, will discuss how small businesses can maximize their recently obtained PPP loan.
Stay Local. Stay Connected
Cyber Security and Data Protection While Working Remotely
The CARES Act and Health Care Coverage
Payroll Protection Act
Recorded April 9, 2020 | 57 minutes
Sarah Jennings, principal within the accounting and outsourced solutions department and director of strategic initiatives at Maner Costerisan will provide timely information and details on this important program, specifically for small businesses and independent contractors.
Coronavirus and Employers/Employees: New Environment Under Families First Coronavirus Response Act
Recorded: April 8, 2020 | 65 minutes
Clifford L. Hammond, labor employment attorney at Foster Swift, and Julie Mann, senior director of corporate human resources at Neogen discuss employer obligations under the Families First Coronavirus Response Act and how to communicate with employees. Other important topics discussed include essential businesses, unemployment, ADA and FMLA and remote work policies.
CARES Act - U.S. Chamber
Recorded: April 6, 2020 | 56 minutes
Kevin Courtois, executive director of congressional and public affairs, U.S. Chamber of Commerce, will discuss the Coronavirus Aid, Relief, and Economic Security (CARES) Act, which will provide nearly $2 trillion in aid and relief to individuals, businesses and other entities in the wake of the spread of COVID-19.